E Commerce Website Design

Here are some methods that will communicate trustworthiness:

• Include an overview of the business:
  • Provide general information
  • Photographs of people behind the business
  • Contact information
  • Links to social media
  • A Frequently Asked Questions (FAQ) page
• Publish store policies and make sure they are not too difficult to find:
  • Shipping and return policies
  • Outline the return process and what products can be returned
  • Provide easy access to a privacy policy that covers shoppers’ personal and financial information (this is crucial)

Write in plain language and avoid legal or internal policy jargon.

• Share product reviews. Provide product reviews to help shoppers understand more about the product; this will help alleviate any concerns they may have and provide great e-commerce UX. Take it a step further by offering product reviews along with additional information about the reviewers, or by summarizing the reviews. This step can help make it easier for shoppers to get the full benefit of others’ opinions.
• Use a secure server. Shoppers expect that their personal information will stay secure while they purchase online. SSL (secure sockets layer) certificates authenticate the identity of a website and encrypt information that needs to remain safe. It is an essential sign that indicates checkouts are secure. Assure shoppers that their data is protected by implementing SSL and displaying SSL certificate badges.